Content creator Samah Dada talks about the evolution of how cataloging her meals turned into a full time venture with @DadaEats. Samah describes her “accidental” cooking style and how she incorporates her plant-based lifestyle with the flavors of her Indian heritage.
Content creator Samah Dada talks about the evolution of how cataloging her meals turned into a full time venture with @DadaEats. Samah describes her “accidental” cooking style and how she incorporates her plant-based lifestyle with the flavors of her Indian heritage. She talks about her most significant culinary influences and minimal approach to meals. Samah pleads for those who are bored with vegetables to stop steaming and start seasoning and why eating dinner together every night with her family made her a mindful eater. Jaymee and Samah relate to the pressure and vulnerability of sharing your life on the internet and Samah offers advice for aspiring culinary creators and cookbook authors.
Follow Food Network on Instagram: https://www.instagram.com/foodnetwork
Follow Jaymee Sire on Instagram: https://www.instagram.com/jaymeesire
Follow Samah Dada on Instagram: https://www.instagram.com/dadaeats/
Watch Samah’s Crack An Egg With Episode: https://www.foodnetwork.com/shows/crack-an-egg-with/episodes/crack-an-egg-with-samah-dada
Find episode transcripts here: https://food-network-obsessed.simplecast.com/episodes/samah-dada-is-begging-you-to-season-your-veggies
Jaymee Sire:
Hello. Hello and welcome to Food Network Obsessed. This is the podcast where we dish on all things food with your favorite chefs, food influencers, and food network stars. I'm your host Jaymee Sire, and today we have a Forbes 30 under 30 recipe developers sharing her rise to plant-based popularity and current obsessions. She's an author, television host and the culinary content creator behind Dadada Eats. It's Samah Dada. Samah, welcome to the podcast. How are you doing today?
Samah Dada:
Thank you, Jaymee. Thanks for having me. I'm well, I'm doing well. It's a, a nice day in Brooklyn, and we're just vibing this morning.
Jaymee Sire:
Yeah. Fellow Brooklynite over here as well. And yeah. You are thriving, by the way. I so many accomplishments that we are going to get to. And you are well known for your social media handle data eats. Take me through kind of the evolution of that, like when you first started the account to what you're doing now, creating culinary content.
Samah Dada:
Sure. Well, first of all, it was all kind of an accident, Jamie. I never really set out to have data eats be what it is today, but I think when, you know, like when you look back and you see hindsight, it really is like, it all kind of checks out. So I was really interested in television and food separately, so I thought I wanted to be like a reporter mm-hmm.
Jaymee Sire:
Love it.
Samah Dada:
No, I'm like not. I'm like, not
Jaymee Sire:
We have time
Samah Dada:
Making this brief
Jaymee Sire:
It's been like a, a, a rocket ship ever since. It seems like, how would you describe your cooking style to somebody that's not familiar with you?
Samah Dada:
Yeah, I mean, I like to describe my cooking style as accidentally plant-based
Jaymee Sire:
What is your go-to cookie of choice?
Samah Dada:
Oh my gosh. Okay. Well, I
Jaymee Sire:
And you live off them and with chocolate. Okay. Well, so they're not totally like all health
Samah Dada:
Just to keep that Yeah. Just to make that clear. Like we're adding chocolate and everything
Jaymee Sire:
Yeah. It's all about balance. Right. Exactly.
Samah Dada:
Jaymee Sire:
Uh, what, what are some of the most versatile vegetables that you like cooking with?
Samah Dada:
Wow. That's a good question. I mean, I think there's, there's so many. I'm really lucky because I grew up in an Indian household and I never had to really learn to love my vegetables. I know a lot of kids, it's like, oh, it's a brussel sprout. Like, ah, I'm gonna like, have a, like, freak out about it. But I just, you know, my mom credit to her, like always cooked, very plant-based. We always had a lot of chickpeas on the table and chana masala, we had a lot of so, and, and, and very like veggie forward dishes and recipes that were just really flavorful and amazing. I think these days I've been really liking cooking with eggplant. I think there's so much you can do with it. You can make a egg in Bertha, which is like a eggplant masala, but you can also, you know, dredge and bread it and bake it or fried into like, delicious. I make it with like a little masala like seasoning and it's just like really delicious. So I love eggplant. I, I love all veggies. I, I love carrots. I've been roasting carrots and making carrot hummus. I think there's just a lot you can, you can really do with veggies. And that's kind of one of my, my main goals of my, my work is to show people that it doesn't have to be boring. Like it doesn't have to be just, um, like steamed zucchini, steamed broccoli with like salt and pepper. There's so much you can do with veggies to make them stars.
Jaymee Sire:
Well, on that note, I mean, if there's, you know, obviously there's a lot of people out there that don't like vegetables. Like, what do you think that they are doing wrong or, or maybe haven't experienced yet that that really will like maybe change their mind? I guess
Samah Dada:
Yeah. Spice, like, nobody is using spice. And I don't mean seasoning like salt and pepper. I'm talking about turmeric. I'm talking about mm-hmm.
Jaymee Sire:
Uh, you, you mentioned your mom. Do you, do you kind of credit her with like, I guess this, this spark and this interest in, in food and cooking?
Samah Dada:
I love my mom. She's the best. Shout to my mom,
Jaymee Sire:
Like no recipe,
Samah Dada:
No recipe. Like my mom has never touched a measuring cup in her life,
Jaymee Sire:
Do you, do you remember the first thing that you learned to cook?
Samah Dada:
Yeah. Kraft mac and cheese
Jaymee Sire:
Absolutely.
Samah Dada:
That like delicious orange powdery subsequent, of course, it, we still don't know. We don't,
Jaymee Sire:
It's delicious and addictive and yes,
Samah Dada:
Jaymee Sire:
Samah Dada:
Like, what? It's so funny though, because now I'm like, I'm mostly plant-based. I, I try to stay away from, from dairy and things like that. So, you know, it's funny that craft craft was a huge part of my upbringing, I guess. So. Weird
Jaymee Sire:
That's hilarious. No, I love it. I mean, I think you, you know, you're speaking to a lot of people listening right now. I'm sure that was also their first thing to say. That's the real story.
Samah Dada:
Yeah. Jaymee, I'm, I'm not gonna gloss it up. You like,
Jaymee Sire:
No, like, I learned how to make, uh, masala.
Samah Dada:
Yeah. Tikka masala was not my first dish. Like, let's just be honest, we're gonna keep it real.
Jaymee Sire:
I love that. I mean, you mentioned that you, you guys like had dinner together every night. What were some of the other traditions that you grew up in your household with?
Samah Dada:
Yeah, I mean, I think that that was a really big one. Like, we never sat in front of the TV to eat. We always waited for everybody to be at the table. Whether we had homework or whether we had like, different extracurricular activities. It was always dinner every day. And I think it, it's kind of interesting because, you know, when I talk to friends or other people that isn't, I mean that's, you know, a lot of people have that similar experience, but there's also a lot of people who didn't have that experience growing up. And I think it created this ritual around eating and around food where even when I am by myself or if I'm cooking for one, you know, like I sit down, I'm mindful about it. I like have, I'm not distracted and I just enjoy my food. And I think it's, there's really something to be said about eating without a another distraction or something going on behind you. 'cause it really allows you to appreciate everything that's going on. I would say that was the biggest ritual. I mean, oh, another, I guess another food ritual, which didn't, doesn't really have anything to do with cooking, but it's, some of my earliest memories is we grew up in Southern, or I grew up in Southern California. I say we, 'cause I'm thinking about my sister, but
Jaymee Sire:
Samah Dada:
Realizing this all now. This like a therapy session, Jaymee.
Jaymee Sire:
I love it. Thank you. I love it. Yes. Like sit back. Yeah.
Samah Dada:
Yes. Sit back and relax. Um, yeah, I think that was like a core memory. We'd bring like orange juice and bagels and like grapes and like you got little, little sand in your mouth and it was just part of the whole California experience.
Jaymee Sire:
Samah Dada:
Yeah, I mean, I, I feel really lucky because I've had, not only have I had an amazing, like home life around food with my mom cooking and having that be such a core part of my, my upbringing, but also I spent a few years in London in high school for my dad's work. He got transferred over there. So we all kind of went and I think I grew up in Orange County, California. Like I didn't actually have a big Indian community at all. I honestly was the only brown person I knew, which I think sometimes was challenging for me because I didn't feel connected to my community. And I didn't really find that until like, honestly the last like two years of my life. But I think that when I moved to London, it's such a diverse scene there both in people and food. And it was the first time that I had had Lebanese food and the first time that I had had like really incredible Indian food out. And obviously there's a lot, there's a huge Indian population there. And I think it was really eye-opening for me with my, my kind of culinary experience and background because it just showed me there was so much more. And obviously what's really nice and it's, I'm so grateful that I had this opportunity, but you know, you're, you're so close to so many other European countries and like, just being able to have that proximity to different places to go that I had never been before. And it just showed me that there was so much more than what I was seeing in like my little Orange County bubble. And it had a lot of influence on my, my work and my food. I didn't grow up in India. So I think I've always felt neither here nor there, like I don't really feel super Indian, but I also know I don't feel super American. I've kind of had this balancing act of my, my culture and, and kind of figuring out where I belong. And I know that's not just my experience. That's like a very third culture it experience. And so when I think for a really long time I tried to water down my heritage and my indianness to please more of a western palette. I did this a lot at the beginning of my, my career with s because I wanted to, I'm, I'm a bit of a reformed people pleaser and I wanted to make sure that everyone, you know, could, could sort of digest what I was serving them. That was a lot of puns in one sentence,
Jaymee Sire:
Love a good food. Pun
Samah Dada:
Yeah, yeah, yeah. But I think that as I've gotten further along in my career, I realized that like I'm the person that should be telling these stories. Mm-hmm.
Jaymee Sire:
Yeah. Was there anything in particular that kind of, you know, sparked that, that shift? Or was it just something, you know, that developed over time? Like, like you said, they kind of gaining that confidence and and, and kind of finding yourself.
Samah Dada:
Yeah, I mean, I think, and I'm not sure why nobody really talks about this enough, but the act of putting stuff on the internet every single day for somebody else's and potentially large groups, consumption is so vulnerable. You are literally putting out your projects, your thoughts, your feelings, your food out for other people to consume. And it is so quantifiable with whether or not people quote unquote like it, like I, and I think that was so interesting for me to get over at the start of my career because like I said, 2015, it was pretty early. I don't think there was necessarily a huge, as, at least as much as it is now, this huge notion of like an influencer, like a content creator. It just wasn't like that those days at all. Mm-hmm.
Jaymee Sire:
Yeah. No representation is so important. We've talked about that on, you know, several episodes of this podcast even. I mean, what is it like for you, I guess to, in a sense be that Jasmine
Samah Dada:
I mean, it's kind of, I don't know, somebody asked me the other day if it feels like a lot of pressure to to be that person. And of course it's not just me. So I wanna acknowledge that there's a lot of other mm-hmm. Indian people in the space creating food and, and you know, kind of being that person. But at least for me, like, I'm just, I'm really grateful to have a platform. I don't take it for granted. I don't think it's like, it doesn't give me any sort of sense of like self-importance. It just, to me, I'm just doing something that I'm really passionate about and I'm grateful that people wanna follow along on it. It just, it feels very, I think the space can feel really self-indulgent at times. And I try to just, I try to just stick to the craft and stick to what people can use at home. And yeah, I think my purpose is really to show people how to cook, to be a, a person that they can see themselves in. And yeah, I've started focusing a lot more on mental health and, and positivity as well, because yeah, I think there's also this, everyone wants to show the best parts of themselves and like, not everyone's having a good day all the time. Right.
Jaymee Sire:
How, how do you balance that though? Because, you know, obviously, and you've mentioned it and, and you know, I've experienced it as well, like social media or just like the internet in general can be, you know, it can be a, a, you know, pressure packed place or a mean place at times. Like how do you just kind of like block that out and, and stay true to, you know, what's important to you? What makes you happy? What, what you wanna post about?
Samah Dada:
Yeah, I mean, I think that takes a lot of inner work, right? Like, it takes a lot of time and patience to sit with yourself and say like, okay, what am I doing this for? Who am I creating for? Am I doing this for somebody else or am I doing this for myself? And like, I think there's, it, it's kind of twofold, right? I, I try to provide value with everything that I do, whether it is talking about mental health, whether it is sharing recipes, but at the same time, I wanna have fun too. And I think people sense that, like, people can sense if you're enjoying yourself or you feel like you're putting on a front. And I mean, unfortunately for me, I am really the same online and offline
Jaymee Sire:
No, I, I think you, I think you answered it in, in the way that you only can, you know, I mean, I think, but I think that that's, and that's a great thing about a podcast, right? Like, I think it is, you know, just a discussion about a, a lot of different things. And I love hearing, you know, your perspective on it because yeah, I mean, it is, it is a very saturated space and there are so many people, you know, even trying to break into it now and, and, and build their following and, and that kind of thing. Like what, what advice would you give to people that are, are aspiring to, to do the things that you've done, you know, in that space?
Samah Dada:
Yeah, I mean, don't try and be anyone else. Like, just don't, because I think what happens with social media is that everyone is so readily available to be viewed. Like you can really just see everybody, see what everyone is up to. And I think it really lends itself to this heavy comparison mentality in society where we're always just like looking around us to see what other people are doing and then making it, making ourselves feel bad about what we're not doing. And so I think what's been really helpful for me and what I would tell other people is just to really block out all of the noise and just do what makes you happy and do what makes you feel good. Because whether it is you wanting to build a community around your work, or whether it is you just wanting to venture into something new, this started as a passion project for me.
It wasn't ever meant to be my work, and maybe it would've ended up being my work down the line, but this was just not the way I expected it to happen. I think just, I had so much love in it from the beginning, like for it in the beginning with no expectation of what it was going to be. So I think just abandoning your expectations and just doing what feels good and not looking around so much. I, this is like probably the most talked about quote ever, but like, comparison really is the thief of joy. It is
Jaymee Sire:
When you catch yourself in one of those cycles, like comparing yourself to others, like how do you, how do you like snap out of
Samah Dada:
It? Yeah, that's a good question. I, I, I am a big proponent of if you're in a certain mind space and you're feeling down on yourself or you're feeling like you're comparing yourself, removing yourself from whatever environment you're in, I love a walk, I love a mental health walk. Mm-hmm.
Jaymee Sire:
How are you so wise at, at such a young age?
Samah Dada:
Wish my mom
Jaymee Sire:
No, no, no. I wanna, I, I'm curious. I'm curious. I wanna know.
Samah Dada:
I care a lot about my mental health. I care a lot about the mental health of everyone around me. That's why like every day I start my whole social media presence with like, reminders for the day, for everybody to feel like they can have a grasp on the day. It's hard sometimes to go through life and move through life. Everyone faces so many different challenges. So it's like, I think, I don't know, making making everyone know that just like, just because I have some sort of online community, which I'm so blessed to have and feel grateful for, does not like absolve me from feeling bad some days and feeling sad or whatever. But yeah, I try to, I try to live in, in some sort of positive mind space. It helps.
Jaymee Sire:
No, I think that that's, uh, an important reminder for, for a lot of people. Is there like a recipe or, or something that you love to cook when, like, when you kind of need that pick me up too, that just like, like is that comfort or just, you know, homey feeling for you?
Samah Dada:
Hmm. That's a good question. I think there's a couple ones. Well, first of all, if I'm feeling really I'm feeling down, I won't cook
Jaymee Sire:
A little treat.
Samah Dada:
Yes. Like, sit on your couch and order takeout or like go pick up something or go call a friend. So actually I do think that's really helpful for people in this space is like, it can be, it can be tough to separate the two. I mean, I, I started cooking and baking, I mean, for my whole life, but also because I loved it and I was passionate about sharing food and sharing inclusive recipes to my friends and to my loved ones. And I think when it becomes your work, you have to be so conscious of, of taking those breaks and having that space away from it so that you can continue to love it. Because I think, you know, I've talked to some of my peers and friends and it becomes a chore after a while and I'm like, I never want that to be my relationship to something that I love so much. So I think, yeah, when I'm feeling like tired and sort of over it, I'm like, you know what? We're gonna like get some pizza or something like that, you know,
Jaymee Sire:
Where, where is your go-to like takeout order in, you know, don't feel like cooking place.
Samah Dada:
I, oh my gosh, this is, we we might just take up the length of this podcast,
Jaymee Sire:
I actually went on the hottest day last summer. Oh my God. And had to sit outside and their AC was broken, but I still was like, this is the most like, wonderful meal.
Samah Dada:
Jaymee Sire:
I don't, I, there was definitely a soft serve situation at the end. Okay. But I don't know, I don't remember it being Tahini.
Samah Dada:
Okay, well it's time.
Jaymee Sire:
I need to go back. Yeah.
Samah Dada:
We can go. Okay,
Jaymee Sire:
Let's go.
Samah Dada:
I love that place. The Sharma spice fries, the hummus, the, they have this amazing Moroccan bread and then the Tahini Sauce serve. I've been really obsessed with it recently, and so I've been going there for like, I just love Mediterranean food. Mm-hmm.
Jaymee Sire:
Okay. All right. Everybody take notes for sure.
Samah Dada:
Take notes.
Jaymee Sire:
Coming up next, Samah talks about her inspiration behind making masala scrambled eggs for the food network.com series Crack an Egg With also people may have seen you on Crack an Egg With on food network.com. You whipped up some masala scrambled eggs for that dish. What, what inspired that?
Samah Dada:
That was so fun. I had a great time with that. But, so these masala scrambled eggs have been like the Sunday breakfast for my entire life growing up, we would get sourdough bread, toast it till it becomes like a little cracker and eat it with these masala scrambled eggs. And yeah, it's just like a, a core breakfast memory that my mom would make, like every weekend. And yeah, it's delicious. It's easy. I think also it's kind of a fun way to add spice into your morning, into your eggs also. Spices are so healthy for you and so flavorful and they just do so much, um, for your body and yeah, it's just like one of my favorite breakfast breakfasts,
Jaymee Sire:
Can we, can people see that in your cookbook? Or is tell us what the cookbook entails and what people can find in it?
Samah Dada:
Yeah, so my cookbook is called Dada Eats Love to Cook It, and it has a hundred plus plant-based recipes. The idea behind it for me was a, a lot of different things, which was, first of all, you know, at that point too, when I published it and started writing it, like the plant-based kind of thing was sort of just picking up. And it was, people were still a little bit skeptical of it. I think still when you see something that has like no dairy or is vegetarian, you're like, is that even gonna good? You know? And I wanted all of the recipes in the book to really say like, yeah, it doesn't matter. Like whether, if there's no meat in this, it's still gonna taste really flavorful and delicious. So in the book got like starters apps, breakfasts, sides, dinners, all Indian food, lots of desserts. So it's kind of, it, it's got everything in there. And I wanted to think of it as a book for people who are too busy to cook. Like, I remember when I was working at the Today Show and working in N B C, I was so busy, I, I barely had time to take care of myself, which obviously is not a badge of honor. I'm not saying like, that's a great thing. 'cause I think it's, you know, it's always good to, to have self-care in your life, but I wanted recipes that were really easy for like a busy mom or dad. Mm-hmm.
Jaymee Sire:
A as a self-proclaimed perfectionist, how, how was that process of, of creating a cookbook?
Samah Dada:
It's funny because at that time, okay, so I, I started writing the book when I was 24. Wow. I had literally no idea what I was doing
Jaymee Sire:
What was the novel about?
Samah Dada:
Jaymee Sire:
Yeah. I mean, you, you have so many accomplishments at, at such a young age at, you know, a cookbook author, obviously a TV host, a Forbes 30 under 30 recipient. Thank you. I mean, when you think back to, you know, you're, you're starting off as like the N B C page, getting up super early, but baking up these delicious treats for your coworkers. Like what would that Sam think of Current Sam now?
Samah Dada:
Oh my God. She would've been like, are you okay
Jaymee Sire:
Well, I think you should put, you know, motivational speaker on your, on your next, your next thing to knock off the list.
Samah Dada:
Thanks Jaymee.
Jaymee Sire:
Can't wait. Alright. Rapid fire round. How would your friends describe you?
Samah Dada:
Ooh, loyal and hummus Obsessed
Jaymee Sire:
Love that. Simple ingredient upgrades that make a huge difference.
Samah Dada:
Olive oil get a good olive oil. Mm-hmm. That changes everything. And spices. Use spices that are fresh. A lot of the spices that are in your grocery store, this is not a rapid fire answer, but I'm not
Jaymee Sire:
Like, these usually aren't, I, I say rapid fire, but it's usually just like, we should just call it like, fun questions at the end.
Samah Dada:
Jaymee Sire:
So do I. It's okay.
Samah Dada:
The spices in the grocery store have usually been sitting there for like six years. Mm-hmm.
Jaymee Sire:
Huge difference. Yeah. Dream kitchen feature.
Samah Dada:
You know, those kitchens that have the most insane Florida link windows, Florida links. Yeah. I want that
Jaymee Sire:
You wanna feel like you're outside
Samah Dada:
Feel like I'm there, but like with the safe windows to protect me from the elements ac you know? Yeah, exactly.
Jaymee Sire:
Samah Dada:
Well, I just did a collaboration with Erwan Market in Los Angeles and I made a coffee called the Perfect Date, which really checks out if you know who I am. And it was like a date sweetened iced oat latte and it was delicious. So that would be my coffee order also, sometimes I just get a, a little oat milk cortado. Hmm.
Jaymee Sire:
Uh, well, speaking of perfect dates, what is your perfect date and not the kind you eat? What is your perfect date?
Samah Dada:
I really only burst in the ones you eat.
Jaymee Sire:
You, you'll know you found the one when, when that happened.
Samah Dada:
Exactly. Exactly.
Jaymee Sire:
Everybody take notes. Take notes
Samah Dada:
Everyone.
Jaymee Sire:
I love it. Farmer's market favorites.
Samah Dada:
Ooh, I've been really loving sour cherries right now. I've also been really into, what have I been into these days? Rainbow carrots. I always get, I got some peas the other day. I'm thinking of one thing that I can't remember now.
Jaymee Sire:
Yeah. Current obsession. I mean, I guess hummus and dates, but hummus
Samah Dada:
And dates. That's like a constant. Okay. This is gonna be a really weird answer, but I just recently found out about the New York City ferry.
Jaymee Sire:
Oh yes. Love the ferry.
Samah Dada:
Oh my God. The public yacht. That's what I call it.
Jaymee Sire:
No, it's wonderful. It's, you know, it's so cheap and as long as you plan your schedule correctly, it is the most lovely way Exactly. To use public transportation in the city. For sure.
Samah Dada:
Exactly.
Jaymee Sire:
I I love that. I feel like we need to be friends.
Samah Dada:
I think so too. We have to go to Schuette. We have a date.
Jaymee Sire:
Yes. Let's do it. Okay. We're ha It's happening. All right, well our final question. Definitely not rapid fire. And, and you can answer this any way you want. Take it any direction you want. We want to know what would be your perfect food day. So breakfast, lunch, dinner, dessert. Just kind of take us through the day. There's no rules. So like you can time travel, regular travel, go back in time, you know, whatever. Oh my God. Whatever you wanna do.
Samah Dada:
Yeah, what a fun question. Okay. So I would probably start my morning at Lanot in Berkeley on Shaddock Avenue. They do the most amazing French toast. Ooh. And I used to get it in college and it was delicious. I would only get it on special occasions though because like, it just felt really like delicious and indulgent and I was like, I wanna save this for when like
Jaymee Sire:
And you're from, you're from California.
Samah Dada:
Yeah, so whatever it is what it is. I'm like a big snacker. I just love snacks so I'm sure I would have to pepper in the day with snacks. But for lunch, maybe like a fatou salad with some like pita chips and then also some falafel and hummus on the side. Then in the afternoon I would need a coffee and a cookie. So obviously
Jaymee Sire:
It's, that's why, that's why we love this question because it's, it's whatever you want.
Samah Dada:
Exactly. And then for dinner I would probably switch it up and do like a South Indian breakfast, like for dinner. So I would do like Italy dosa, I would do like the whole like som bar situation. And then for dessert I would need ice cream
Jaymee Sire:
Gonna say the Tahini soft serve maybe
Samah Dada:
Think the Tahini soft serve might be the move there. Yeah. I think that would be a good food day. Was that like enough do you think?
Jaymee Sire:
Yeah, no, that's,
Samah Dada:
That was, that was good. Right?
Jaymee Sire:
Yeah. That's funny. That was fantastic. It was a a very on-brand food day for you. For sure. No, you've been such a delight to talk to and continued success in all of your endeavors.
Samah Dada:
Thank you so much for having me. It was so nice to meet you.
Jaymee Sire:
Check out Samah’s Crack and Egg With episode on food network.com and make sure to follow us wherever you listen to podcasts so you don't miss a thing. And if you enjoy today's episode, please rate and review. We love it when you do that. That's all for now. We'll catch you foodies next Friday.